![]() Dutch culture is also much more consensual when it comes to making decisions. Indeed, on the culture map, Americans are not as direct communicators as the Dutch. ![]() And yet the Dutch said they felt their American colleagues didn't even know how to be candid. The second book, written with Reed Hastings, CEO of Netflix, looks at how Netflix's corporate culture breeds innovation around the world.Ĭandor is an important value at Netflix. The first book explores how to navigate cultural differences in the workplace. The result is a company that delivers local content to more than 200 million subscribers worldwide.Įrin Meyer is a professor at INSEAD and author of The Culture Map and No Rules Rules. Meyer helped Netflix translate its core values into other cultures. Netflix, just as the company was planning to go global. In 2016, her approach drew the attention of Reed Hastings, co-founder and CEO of Her book The Culture Map offers an in-depth study of the cultural underpinnings behind people's behavior and serves as a practical guide to navigating complex cross-cultural situations. Yet people from different cultures can fail to understand each other in surprising ways and these misunderstandings can be a barrier to doing business effectively.Įrin Meyer has trained executives from the world's top companies in cultural awareness. Diverse workforces generate new ideas and bring fresh approaches. ![]() And in our globalized world, working in multicultural teams is commonplace. How often have you been baffled by what you think is strange behavior from a colleague? Maybe you've just sat down to a meeting and they rush into the business before even a "hello," or stare back at you in silence as you desperately try to elicit a response. ![]() Erin Meyer's culture map helps multicultural teams understand their differences and work together more productively. Read more about the topic "Making life better"Ĭultural diversity is a driver of innovation, but it can also be a cause of misunderstanding. ![]()
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